December 6, 2022

TikTok Partners With Crypto-Powered Music Platform Audius

2 min read

Many of today’s young social media consumers are discovering brand-new music by means of TikTok. This week, the leading social networks platform paired with Audius, a streaming platform that is rapidly turning into one of the biggest decentralized customer applications.

TikTok’s Unlikely Match The pairing is specifically fascinating considering that around a month back, TikTok took additional actions to restrict crypto material from influencers and developers on the platform. The sharing feature on TikTok entered into effect today and will look to provide upcoming artists exposure on the platform by allowing them to publish music directly from Audius to TikTok. Move over Spotify, Apple Music, and team; there’s apparently a brand-new gamer in town.

Audius has a roster of over 100,000 artists, including significant EDM exposure, with artists such as Skrillex and deadmau5. The platform was developed in 2018 and launched in 2019, and uses Ethereum and Solana blockchains. Audius exceeded five million month-to-month users in current weeks too; that number was listed below a million as recently as January, according to a Rolling Stone report.

Audius boasts an open network, governance on the platform, and security around artist’s work. The Audius procedure even allows users to stake the platform’s native token on hosted services to earn profits.

The brand-new collaboration unlocks for a brand-new “TikTok Sounds” library on the social media app.

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More About Audius The handle TikTok is the first major consumer-facing partnership for Audius and might extremely well unlock for an increase of brand-new music artists that flock to the platform offered the structured capability to dish out material on TikTok.

Where does crypto truly come into play? Unlike traditional streaming gamers like Spotify, developers aren’t paid on a per-stream basis. Audius instead offers the fundamental facilities for artists to monetize their work, consisting of through NFT sales.

Creators on the Audius platform can also be rewarded with the platform’s native token, $AUDIO.

Audius also offers Hedgehog, which is an “open-source, client-side Ethereum wallet” that allows users to enhance dApp interaction.

Can Audius’ design of decentralization and incentive-alignment effect TikTok’s perspective on creators? TikTok has actually normally been slated as a creator-friendly platform, by method of tools like the TikTok Creator Marketplace – – which permits developers and influencers a structured procedure to get in touch with brand names and other partners for paid content opportunities.

In last weekend’s ‘‘ NFTs In A Nutshell,’ we recommended that Twitter and Reddit have actually been 2 of the most aggressive mainstream social networks platforms to engage with crypto (both by method of NFTs primarily). Could TikTok become a gamer in the area also?

 Audius' native platform token, $ AUDIO, has found new life with a new collaboration with TikTok.|Source: AUDIO-USD on TradingView.com

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Included image from Unsplash, Charts from TradingView.com