According to U.S. hallmark attorney Josh Gerben, on March 14, singer and businesswoman Rihanna submitted a new batch of trademark applications to offer her business’s cosmetics and items in a “virtual” format in the metaverse.
In this way, Rihana would be following lots of celebs’ footsteps and recognized brands in the style world, such as L’Oréal and Victoria’s Secret.
Rihanna wishes to expand her fashion empire into the metaverse
At the age of 34, Rihanna has not just eclipsed the music world with her songs however has also managed to create a style company that has actually attained a market value of more than 570 million dollars in 4 years.
But the physical world is insufficient for the artist, who now intends to dominate the WEB 3.0, betting to develop her brand name in the metaverse. So, the question stays, which platform will Rihanna purchase?
Rihanna has actually submitted a new hallmark application showing that she will offer “virtual” cosmetics and hair care products under her FENTY brand.
Pertaining to a virtual world near you soon… … #Rihanna https://t.co/PhTqfi4jFu
— Josh Gerben (@JoshGerben) March 15, 2022
Even though she has actually not revealed much, it could be presumed that a person of the most attractive choices for artists to get in metaverse is Decentraland, as it is where all kinds of occasions, both musical and sporting, have actually taken place.
Indeed, in March, the first style week on all the Web 3.0 will be kept in Decentraland.
Calling all designers, brands and fashionistas.
Decentraland x @UNXD_NFT provides Metaverse Fashion Week.
A week of Catwalk programs, turn up shops, after parties and immersive experiences 24th – – 27th March 2022
have your collections prepared! pic.twitter.com/BXkpAV1TOJ
— Decentraland (@decentraland) December 26, 2021
Throughout the week, users will be able to enjoy live presentations on the catwalk and buy the items and accessories on display to dress their avatars.
Other major brands such as Nike, Adidas, Reebok, and Puma have actually likewise purchased the metaverse.
The Metaverse Welcomes Mainstream Celebrities
Currently, lots of celebs have actually gotten in the metaverse either in The Sandbox or Decentraland, searching for a new method to bring their music or products to individuals who can not physically attend their shops or shows or who simply choose to enjoy them from the convenience of their home.
For instance, on Tuesday, March 15, actress and DJ Paris Hilton revealed her collaboration with The Sandbox throughout a live DJ gig throughout the South by Southwest Film Festival (SXSW), which triggered the video game’s native token (SAND) to increase by more than 8%.
If you’re participating in SXSW and are a virtual LAND owner < img src =" https://s.w.org/images/core/emoji/13.0.0/72x72/1f3de.png"alt="" class="wp-smiley "style ="height: 1em
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, you’re on fast track for The Sandbox personal celebration on Tuesday 03/15, with a special guest and DJ Paris Hilton DM for RSVP pic.twitter.com/L7pBnaDxEp– Sebastien< img src="https://s.w.org/images/core/emoji/13.0.0/72x72/1f3de.png" alt ="" class="wp-smiley" style="height: 1em; max-height: 1em;"/ >
( @borgetsebastien) March 14, 2022 This implies that as more well-known artists such as Rihanna, Paris Hilton, or Snoop Dogg continue to enter the metaverse, these platforms might continue to grow to offer much better and better immersive experiences to their users.