August 9, 2022

Purchase Your Sandwich With Bitcoin: Quiznos Launches BTC Payment Pilot at Select Restaurants

2 min read

Bakkt Holdings just recently announced a partnership with Quiznos to launch the pilot for their brand-new Bitcoin payment system. This will permit Bakkt users to purchase food at some Quiznos locations in Denver utilizing the digital possession.

Quiznos: Buy a Sandwich With Bitcoin

Bakkt users will be able to use the pilot in certain Quiznos stores across Denver beginning this month. This consists of the high-traffic Denver airport place.

Chief Revenue Officer at Bakkt, Sheela Zemlin, expanded on the significance of the new system being adopted by Quiznos:

“This is an exciting tentpole moment for us as we connect the next generation of consumer experiences to the digital economy… … Through this partnership, we are introducing special experiences to Quiznos consumers by allowing them to take advantage of new ways to connect with digital possessions and bringing bitcoin utility to the mainstream customer market.”

Upon monitoring the efficiency of the brand-new pilot, Bakkt may “expand the partnership” to Quiznos areas throughout the country, according to Zemlin. According to ChainXY, there are now 216 Quiznos dining establishment places across the U.S.

President of REGO Restaurant Group (which owns Quiznos) Mark Lohmann discussed why he believes the collaboration is useful to the company.

“Partnering with an ingenious platform such as Bakkt is appealing to us for a number of reasons, primarily due to the fact that it permits us to accept bitcoin directly at the point of sale as part of a fast and smooth transaction.”

Lohmann included that the business is delighted to provide yet another method for consumers to purchase their food, utilizing the Bakkt digital possession wallet in this circumstances.

Quiznos-min

Photo by Quiznos Bakkt’s Other Institutional Partners

Bakkt started as a futures trading platform for institutional financiers, now also runs as a global exchange. It was previously owned by Kelly Loeffler, partner of Jeffrey Sprecher– the New York Stock Exchange owner.

Bakkt has actually been accountable for increasing crypto adoption among other major organizations besides Quiznos. After introducing their app back in April, users can utilize their digital wallet to reload their Starbucks cards, while supplying payment options to over 3.5 million members of GolfNow.