Popular way of life magazine Playboy is putting its step into the crypto environment and within the much popular NFT market. Signing up with hands with blockchain-powered auction center Nifty Gateway, Playboy has released its first-ever digital art NFT collection.
Beginning today, May 4, Playboy will host its virtual art gallery showing up its NFT work. All these Playboy NFTs will be seen in the Decentraland metaverse. Playboy’s virtual art gallery will have a range of NFTs developed by digital collage artist Slimesunday in collaboration with Playboy‘s editorial curators called “Liquid Summer”.
Each of these digital art NFTs reflects Playboy’s tradition of intriguing home entertainment. Discussing his work to Hyperbeat publication, Slimesunday said:
“My procedure has actually constantly involved scanning images from publications, so when Playboy used complete access to their archive everything truly came cycle for me. Working with Executive Editor Liz Suman and the entire Playboyteam has permitted me to get the full story behind each image in a much deeper method than I usually would have the ability to.”
Hosting Virtual NFTs on Decentraland
As stated, Playboy shall be hosting its virtual art gallery and digital art NFTs on the Decentraland metaverse. Decentraland’s Dave Carr stated that Playboy’s decision is rather in positioning with its imaginative edge. “Playboy has always been associated with innovation and pressing boundaries,” added Carr.
Having got access to the fully-customized virtual gallery in Decentraland’s Crypto Valley, Hyperbeast explains preliminary visuals. The entry has a floor-to-ceiling sign boasting the collection name. The attached rooms have “beginners, where each large-scale, virtual piece is displayed atop grey walls”. Upon going to the whole art collection, a co-branded bar serves users virtual beverages. The space likewise will feature live occasions like DJs and celebrations. Playboy executive Liz Suman informed Hyperbeast;
“We wished to make a huge ‘splash’ with Playboy’s first collection of NFTs– and the very first digital Playboy cover ever to be sold– so it simply made good sense for us to celebrate the launch in a virtual art gallery in the metaverse given how digital our in 2015 has actually been”.
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