July 2, 2022

Patriots Partnership With Socios.com Shows The NFL May Be Warming Up To Crypto

3 min read

Socios.com is continuing it’s rapid speed of collaborations this year. In recent months, the fan token platform has taken a particular focus towards the U.S. market, and this week has finally cracked into the NFL.

According to an official news release from the New England Patriots, the storied NFL franchise is the most recent Socios.com partner – – the very first Socios.com partner in the league

. Let’s take a look at the prospective implications for the league, and what it might indicate for the future of fan tokens.

How We Got Here The NFL is one of the largest and most legacy-focused sports leagues in the U.S. Accordingly, the league is usually more conservative when it concerns emerging sports sponsorship classifications. This is historically exhibited by the league’s shy speed with sponsorship classifications such as gaming and difficult alcohol.

The first team-specific crypto partnership in the NFL came by way of the New York Giants and Grayscale back in May. On the other hand, in the first half of the year, NFL players like Patrick Mahomes and Rob Gronkowski started launching their own athlete-centered NFT drops. By the midpoint of 2021, New York Giant Saquon Barkley stated he would be taking 100% of his recommendation cash in Bitcoin. Barkley isn’t the only NFL professional athlete doing so, either.

Nevertheless, by September, the NFL informed groups that they needed to pump the brakes on sponsorships with crypto trading firms or NFTs. By October, the formal announcement of the NFL’s upcoming NFT market, in partnership with Dapper Labs, was launched. It’s not likely that the league didn’t specifically give the green light on the Patriots brand-new deal; this may reveal a change of heart for the NFL to get more included with crypto platforms.

Furthermore, this week’s collaboration does not begin or stop with just the Patriots. Socios.com is partnering with Patriots ownership group Kraft Sports & & Entertainment, and will likewise include a deal with MLS club New England Revolution. The deal will be Socios.com first foray into both NFL and MLS.

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 Socios.com is powered by Chiliz, which is revealing strong support near term around the $0.50 range.|Source: CHZ-USD on TradingView.com

Socios.com Leading The Way At the start of the month, Socios.com had a brand-new “very first” in protecting their very first Colombian soccer partner. The global fan token platform has actually continued to look towards the western hemisphere for new opportunities after securing premiere European soccer club. This week, there is two more significant milestones with exposure in the NFL and MLS that Socios.com can celebrate. Socios has actually already partnered with approximately 2 lots NBA teams as well.

Socios.com will act as the Patriots presenting sponsor for fan predictions and the indoor practice field house sponsor. Similar exposure for the crypto platform will exist with the New England Revolution too.

Socios is rapidly securing exceptional market position in sport when it concerns crypto fan token platforms.

Related Reading|Universal Music Announces First NFT Band, Kingship

Included image from Pixabay, Charts from TradingView.com