September 30, 2022

Former Facebook Veteran Joins Coinbase as Chief Marketing Officer

2 min read

Kate Rouch, a former Facebook veteran has joined American trading platform, Coinbase Global as the Chief Marketing Officer. According to the announcement, Kate will be in charge of Coinbase’s worldwide brand name, item and performance marketing.

The digital economy is quick growing with continuous product evolution. Keeping up with these quick paced ecosystem is daunting, and entities providing services to consumers will require a practical marketing method to tap into the marketplace and win an affordable market share. The digital currency ecosystem is still at a nascent stage with much more individuals yet to come into the complete understanding of what cryptocurrencies have to use.

The onboarding of Kate is billed to help advance Coinbase’s marketing efforts. According to the statement, Kate joins Coinbase after more than a years at Facebook, most recently acting as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook app, Public Affairs and the Facebook business. In her time at Facebook, the company grew its monthly active users grew from around 500 million to almost 3 billion individuals worldwide.

She will release her experiences and expertise to help drive growth in Coinbase and assist in the business’s figured out development efforts.

“I am so motivated by what I’ve found out about crypto, and the huge community it is helping to usher forth. At its core, Coinbase has to do with creating more financial flexibility for people. It is an objective I feel passionately about. I can’t wait to get going assisting to introduce millions more people to the advantages of crypto,” Kate stated in a declaration.

Primarily, Kate will help in constructing the Coinbase brand as the firm seeks to develop on its present 68 million clients.

The Need for Market Veterans Amid Growing Competition

There are many companies providing crypto associated services and around the world. There is a huge need for specialists to help drive development and has actually informed the number of task switch among cryptocurrency exchanges. Coingape reported earlier that former co-chief of Government Affairs at Goldman Sachs has actually signed up with Coinbase as its Chief Policy Officer.

Beyond Coinbase, every company has its strategy to include professionals that can best add to the growing strides of the firm. In a bid to reposition Binance, the world’s biggest exchange by trading volume, CEO Changpeng Zhao has expressed his desire to step down from his function to employ any fitting candidate with regulatory experience.

The post Former Facebook Veteran Joins Coinbase as Chief Marketing Officer appeared initially on Coingape.