December 5, 2022

Crypto Corner: The Sports Slice

4 min read

Introducing “The Sports Slice,” on Bitcoinist: a refreshing brand-new set of material striking your web browser each weekend that covers the full week’s action of crypto engagement in sports. Your local news has it, your Sunday paper has it, why can’t your go-to crypto outlet cover some sports action too? Let’s take a look at the past week’s slate of sports industry engagement in crypto.

The Sports Slice

The NFL Looking To Hire A “Blockchain Specialist”

Reports were swirling this week that the NFL might be making crypto strides; the league posted a brand-new job listing working with a Director of Emerging Products. The role mentions the desire for a candidate who can attend to growth locations for the league in “emerging locations such as digital items associated with blockchain and non-fungible tokens (NFTs).” In March, the league reportedly was actively talking about potential partners for digital antiques.

FTX Furthers Esports Initiatives

League of Legends (LoL) has actually been a dominant esports title for several years. Just a couple months back, FTX got in the esports realm in a significant method, partnering with leading esports company TSM in a naming rights offer that rebranded the team as TSM.FTX. The 10 years deal was valued north of $200M.

FTX is continuing the esports push, entering sponsorship with LoL competitive formats by partnering with the League Championship Series (LCS) today. The deal locks in FTX as the “Official Cryptocurrency Sponsor” of the LCS.

In an odd twist of occasions, the offer this week comes after the Riot Games-owned LCS had previously told FTX that they could not incorporate their identifying rights handle TSM on LCS tournaments. It looks like FTX was insistent on brand name integration with League of Legends content one way or another.

Associated Reading|Atari Chain Gains Strength As It’s Network Of Partners Continues To Expand

Wyoming Sports Betting Legislation Cites Crypto Integration

Legalized sports gambling in the U.S. continues to gradually discover more open doors, state by state, this year. New legislation signed by the Wyoming governor this previous week defines that sportsbooks can allow “digital, crypto and virtual currencies.” Wyoming continues to take an aggressive pro-crypto position across various legal conversations.

Soccer Club AS Roma Lands Massive Crypto Partnership

Probably one of the most significant soccer club and crypto firm collaborations went relatively under the radar this week. Italy’s AS Roma protected a brand-new partner with blockchain fintech firm Zytara Labs in a 3-year, $42M offer.

The soccer club’s red and yellow colorway will lead Zytara partner DigitalBits new branding, and the partnership will integrate AS Roma gamers and group possessions into DigitalBits NFTs.

India Is Rewarding Olympians With Crypto

According to a report from Vice this week, India is rewarding it’s Olympic winners with money, automobiles, and yes… … crypto. India-based crypto platform Bitbns is providing medalists systematic financial investment plans (SIPs) in cryptos such as Bitcoin and Ethereum.

 Chiliz is developing it's lineup of sports teams that are looking to engage with fans in a fresh new way.|Source: CHZ-USD on

Chiliz Adds To The Leeds United To The Roster

Leeds United is the 4th Premier League group to sign up with the Chiliz lineup. In a group statement this week, Leeds shared that they are partnering with Chiliz for a new fan token #LUFC on

The statement came simply days after the platform included Everton FC to their soccer club lineup. Fan tokens through Chiliz and continue to see considerable development this year.

FTX To Sponsor Axie Infinity Players

Could Axie Infinity be the next… … esport? FTX seems to believe so. The exchange has actually partnered with decentralized video gaming start-up Yield Guild Games with an offer that gives FTX life time calling rights to over 130 gamers from establishing countries.

Sponsorship dollars will cover Axie “reproducing” expenses for players based in the Philippines, Indonesia, Brazil, India, and Latin America. Furthermore, presuming Axie can reveal long-lasting sustainability, these sorts of deals reveal the potential to make exceptional case studies on how crypto can bring equity to nations in ways that fiat hasn’t.

UFC And Panini Put The Gloves On Upcoming NFTs

The UFC is partnering with trading card company Panini in a fresh brand-new offer for fighters. Historically a sports league that has actually been viewed as underpaying it’s talent, the UFC might change that perception with NFTs. The new licensing handle Panini will allow fighters to see a share of royalties in digital antiques. In fact, that share will be greater than the divides seen on clothing and garments.

Panini’s digital marketplace is expected to go deal with UFC NFTs as early as this coming week.

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