The Ukrainian national football team has secured a sponsorship deal with an industry player who wants to attract fans and boost cryptocurrency adoption. , will become the team’s cryptocurrency partner.
Whitebit Exchange Aims To Expand Ukrainian Crypto Community By Engaging Football Fans
Whitebit, a European cryptocurrency exchange with Ukrainian roots, has agreed a long-term partnership with the Ukrainian national football team. Under the deal, the company’s logo will be featured during team games, his Forklog on his outlet for Crypto News reported, citing the company.
“Since we are on the same field as football fans, we are simply delighted because we have just signed a partnership with the Ukrainian national football team. We will expand,” the trading platform said in a blog post.
Whitebit will be the team’s official cryptocurrency partner until 2026. In the meantime, the exchange will host various entertainment and educational events for those wanting to learn more about blockchain, as well as a competition for supporters at the House of Football in Kyiv.
The plan aims to involve football fans in joint projects and promote cryptocurrency adoption in the Ukrainian sports sector and across the country. Over the past few years, the Eastern European country has established itself as a regional leader when it comes to crypto adoption.
Since the beginning of the Russian invasion, Ukraine has relied on many coin donations to fund humanitarian and defensive efforts. was one of the companies that provided the support, along with Binance, the cryptocurrency exchange of .
Lithuania-based Whitebit CEO Volodymyr Nosov said:
This is not Whitebit’s first attempt in the world of football. In December 2022, the exchange became the official partner of Spanish football giants Barcelona. Currently, the partners’ main goal is to attract followers to the latest technology, but noted that their efforts are aimed at promoting cryptocurrencies and blockchain.
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Do you think a partnership like this could help crypto adoption in Ukraine and around the world? Let us know in the comments section below.
Lubomir Tasev
Lubomir Tasev, a tech-savvy journalist from Eastern Europe, loves what Hitchens says. In addition to cryptocurrencies, blockchain, and fintech, international politics and economics are sources of inspiration.
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