Chris Chiari had just sold his Florida home 12 years ago and was standing in front of 420 E 11th Avenue in Denver. The building there looked like a castle, he says. He was on the market. “I pointed to the house,” he says, “and I said, ‘I want to turn you into a marijuana bed and breakfast.’
In 2018, it was resold. This time, Colorado legalized recreational cannabis use a few years ago, so he bought it and opened the Patterson Inn as his nine-room bed and breakfast. Now, he plans to open the nation’s first cannabis consumption lounge inside a hotel, according to the company.
When the Consumption Lounge opens sometime in 2023, the idea is that weed-curious and regular consumers alike will be able to enjoy the bar setting, where guests can take a short walk from their rooms. It’s a space where you can sit and enjoy yourself in a similar place.
Expansion of hospitality
Chiari makes frequent references to cannabis hospitality, distinguishing it from cannabis-friendly places where legal use can be an issue. “Cannabis-friendly stuff is starting to pop up from coast to coast,” he says. We’re going to let you do this, and I’m really going to make this another thing called cannabis hospitality.Licensing, you haven’t achieved cannabis hospitality yet.”
The goal is to create spaces where people can relax and feel safe, he said, allowing him to continue his goal of contributing to “normalizing and de-stigmatizing cannabis possession and use.” increase.
The Paterson Inn Lounge can accommodate 42 people, which is more than the bed and breakfast capacity. “I want to give my guests a really fun, active and engaging experience around cannabis consumption,” he says. They look around and I can’t believe I can do this.”
It’s been 11 years since voters in Colorado expressed their desire to legalize recreational cannabis. Since then, it has spread in various forms to states across the United States. With its popularity, consumer lounges are beginning to emerge. “I think this is going to completely disrupt the cannabis industry,” says Sarah Stewart of the consumption lounge as a whole, Stewart said of Patterson, who is not involved in the inn, but is responsible for the operations and business development of cannabis companies. She is the CEO and co-founder of Ritual Cannabis Hospitality, which provides
For Chiari and Patterson Inn, bringing this newly created space to life was no easy task. Overcoming obstacles can make it a unique space and make a small bed and breakfast an attractive destination for cannabis-interested travelers.
However, it is unclear if this will become a trend in hotel spaces as there are significant barriers. “The biggest hurdle is creating a smoke-filled room indoors,” he says. “Whether it’s a restaurant, a tavern or a bar, it’s about the employee’s safety. It’s about his ability to work eight-hour shifts in a healthy and safe environment.”
He cites businesses that allow cigar and hookah smoke as examples where similar business guidelines have been established. Ventilation requirements and compliance with both state and local regulations make it a time consuming and difficult process to accomplish in a consumption lounge.
“A lot of states are online with not-so-good regulations,” says Stewart. “California wasn’t good and a lot of people have adopted the California regulations. But the Nevada regulations are very interesting and exciting and make more sense. And they make hospitality happen. I hope the state adopts those regulations in Nevada. [going forward].”
Business Stewart has sold cannabis as part of his model and has often sold food. She says it’s necessary because you can’t make the same kind of money on weed that bars make on alcohol.
However, Chiari chose to allow guests to bring in their own cannabis products instead of selling the products at the Paterson Inn. The lounge serves drinks and guests can bring in food from the adjacent restaurant, with the consumption lounge and on-site restaurant functioning mostly in a take-out relationship.
“We are going to provide [non-alcoholic] Spritzers and drinks, and we already make a simple syrup infused with lemongrass and thyme, and use it in one of our signature cocktails,” he says. You can talk about your experience and combine complementary foods or additives to food that may enhance or affect your experience. You’re getting a little nervous, we can help shave it off with food. The goal is to start low and go slow. This is what I tell people at the counter with my battender, but now I’m incorporating that into the experience. ”
The small hotel’s Mr. Chiari doesn’t think the lounge will alienate potential visitors. Since opening the space, he has been open about his intentions with his guests and is confident it will succeed. Patterson’s lounge at his inn hasn’t officially opened yet, but Chiari says he has his sights set on opening more hotels with similar plans in mind. “It’s meant to be a model that could be expanded to major cities like Chicago, New York, and Boston, which would likely regulate this like Cigar He Lounge. Bar-type, not patio smoking.” for indoor smoking in environments with
The Paterson Inn will be a unique destination for travelers if allowed to open a consumption lounge. “I think of it as an amenity,” he says. But in the legalized weed world, laws and practices are constantly changing. If his ten years of legal weed in the US have made one thing clear, it’s that all you can count on is change.