Starbucks, the world’s largest coffee chain, is branching out into Web3 and non-fungible tokens (NFTs) with the beta launch of Starbucks Odyssey. This new loyalty program is available to a select audience in the United States, waitlist members, including customers, and Starbucks partners (employees).
“Selected attendees will be able to participate in a Starbucks Odyssey ‘journey’. It’s a series of fun, interactive activities where you can earn collectible “Journey Stamps” (NFTs) and Odyssey Points to unlock access to exciting new benefits and experiences. said in a statement.
The US coffee chain says the program is a significant expansion of Starbucks Rewards powered by Web3 technology, giving customers access to new and interesting perks and member engagements.
“Once logged in, members can participate in a ‘journey’ that includes a series of interactive activities. Activities range from virtual tours of Starbucks’ Hacienda Arsacia coffee plantation in Costa Rica, to trivia about Starbucks heritage, to playing interactive his games,” said the US Operations Division. “Once a journey is completed, the member is given a collectible ‘journey stamp’ (her NFT that is polygon-based) and a bonus his points to the overall point total. “
Initially, the chain sent out invitations to waitlist members and a small group of employees in December, before launching in January 2023. A monthly invitation will then be sent to the remaining members on the waiting list.
Brady Brewer, executive vice president and chief marketing officer at Starbucks, said the U.S. coffee shop’s Fun and Fun initiative is an effort to leverage growing technology and make it easily accessible to a wide range of people. I said yes.
“Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is the next big innovation in loyalty to recognize, surprise and delight our customers,” said Brewer. leverages Web3 technology to engage members in new ways, including collectibles, ownable digital stamps, offering new digital communities, unlocking access to new benefits and immersive coffee experiences both physical and digital. reward and connect with members.
Beginning in 2023, members will be able to purchase their own signature “Limited Edition Stamp” (NFT) through the Starbucks Odyssey Market.